Persuading with Data
by Kazakoff
ISBN: 9780262368193 | Copyright 2022
Instructor Requests
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| Contents (pg. v) | |
| Introduction (pg. 1) | |
| Who this book is for (pg. 1) | |
| What makes this book different (pg. 1) | |
| How this book is organized (pg. 3) | |
| Part I: Understanding Perception (pg. 7) | |
| Chapter 1: Know Your Own Mind (pg. 8) | |
| Understand the challenges of communicating data (pg. 10) | |
| Shift your mindset to explain data to others (pg. 16) | |
| Chapter 2: See How Graphs Work (pg. 20) | |
| How we decode graphs (pg. 22) | |
| How graphs encode data (pg. 28) | |
| Exercise: Break down the graphs (pg. 41) | |
| Part II: Designing Your Data (pg. 45) | |
| Chapter 3: Choose the Right Graph (pg. 46) | |
| Pick the graph based on the relationship (pg. 48) | |
| Use taxonomies to expand your library of graph types (pg. 71) | |
| Exercise: Categorize the relationships (pg. 73) | |
| Chapter 4: Simplify to Amplify (pg. 78) | |
| Maximize the data–ink ratio (pg. 80) | |
| Make the most important information the most salient (pg. 86) | |
| Exercise: Redraw the graph (pg. 98) | |
| Chapter 5: Build Effective Slides (pg. 100) | |
| Identify a single point for each slide (pg. 102) | |
| Write your point as a headline (pg. 102) | |
| Use headlines to clarify your graphs (pg. 106) | |
| Test your slides to maximize clarity and impact (pg. 109) | |
| Exercise: Sketch the right slide for this headline (pg. 121) | |
| Part III: Organizing Your Data (pg. 125) | |
| Chapter 6: Structure Your Data (pg. 126) | |
| Begin with your ending in mind (pg. 128) | |
| Structure your communication with a Minto pyramid (pg. 129) | |
| Maximize the impact of all your points (pg. 143) | |
| Support your points with sound reasoning (pg. 151) | |
| Convert your Minto pyramid into a complete communication (pg. 156) | |
| Exercise: Making the case at Craigstone—Part I (pg. 164) | |
| Chapter 7: Frame the Data to Persuade (pg. 168) | |
| Audiences evaluate more than just the data (pg. 170) | |
| Understand how audiences evaluate your ideas (pg. 170) | |
| Maximize the likelihood of central processing with the WIIFT (pg. 174) | |
| Take advantage of peripheral processing signals (pg. 183) | |
| Exercise: Making the case at Craigstone—Part II (pg. 191) | |
| Part IV: Delivering and Defending Your Data (pg. 195) | |
| Chapter 8: Present Your Data (pg. 196) | |
| Give your data a voice (pg. 198) | |
| Master each component of the TOP-T framework (pg. 199) | |
| Practice some advanced techniques (pg. 208) | |
| Exercise: Practice presenting (pg. 211) | |
| Chapter 9: Prepare for Resistance (pg. 216) | |
| Resistance can be productive (pg. 218) | |
| Resistance can be predicted (pg. 219) | |
| Resistance can be anticipated with the Audience Confusion Matrix (pg. 222) | |
| Resistance can be defused (pg. 232) | |
| Exercise: What type of scenario is it? (pg. 236) | |
| Acknowledgments (pg. 242) | |
| Bibliography (pg. 247) | |
| Index (pg. 249) | |
Miro Kazakoff
Miro Kazakoff is Senior Lecturer in Managerial Communication at MIT Sloan School of Management.
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