Innovating

A Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong

by Perez-Breva

ISBN: 9780262336673 | Copyright 2016

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Innovation is the subject of countless books and courses, but there’s very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach—a doer’s approach developed over a decade at MIT and internationally in workshops, classes, and companies. He shows that to start innovating it doesn’t require an earth-shattering idea; all it takes is a hunch. Anyone can do it. By prototyping a problem and learning by being wrong, innovating can be scaled up to make an impact. As Perez-Breva demonstrates, "no thing is new" at the outset of what we only later celebrate as innovation.


In Innovating, the process—illustrated by unique and dynamic artwork—is shown to be empirical, experimental, nonlinear, and incremental. You give your hunch the structure of a problem. Anything can be a part. Your innovating accrues other people’s knowledge and skills. Perez-Breva describes how to create a kit for innovating, and outlines questions that will help you think in new ways. Finally, he shows how to systematize what you’ve learned: to advocate, communicate, scale up, manage innovating continuously, and document—“you need a notebook to converse with yourself,” he advises. Everyone interested in innovating also needs to read this book.

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Cover (pg. i)
Table Of Contents (pg. vii)
Forward (pg. viii)
Introduction (pg. xvi)
Section I - Anatomy Of A Hunch (pg. xxvi)
Ch 1 - Being Productively Wrong (pg. 7)
Ch 2 - Prototyping A Real-World Problem (pg. 36)
Section II - Exploring In Foresight (pg. 75)
Ch 3 - Interacting With Parts (pg. 80)
Ch 4 - Interfacing With People (pg. 122)
Ch 5 - At a Small Scale, Nonlinearity Is Your Ally (pg. 144)
Ch 6 - A Kit To Drive Innovation Anywhere (pg. 160)
Ch 7 - Operating On The Problem Through Trial And Error (pg. 192)
Section III - Organizing What You Have Learned (pg. 222)
Ch 8 - Practicing Advocacy (pg. 230)
Ch 9 - Risk, Doing, Learning, And Uncertainty (pg. 260)
Ch 10 - Scaling Up An Organization (pg. 284)
CH 11 - Managing Innovation Continuously (pg. 310)
Ch 12 - The World Is Your Lab, So You Need A Notebook To Converse With Yourself (pg. 330)
Epilogue (pg. 353)
Index (pg. 386)

Luis Perez-Breva

Luis Perez-Breva, an innovator and entrepreneur, is a Lecturer and a Research Scientist at MIT’s School of Engineering and the originator and Lead Instructor of the MIT Innovation Teams Program.


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